How to (Not!) Acquire Customers Online

Acquire Customers Online - be more targeted than looking for a needle in a haystack

Online advertising is a massive market, and getting larger every year. Undoubtedly, the number of emails in your Inbox that stress how to best acquire customers online via advertising is also increasing. I recently got an email that had some of the following information: With so much competition for attention online, the average click-through-rate for […]

Generate More Leads for Small Businesses – Bizyhood in 2017

Our 2017 mission is to help small businesses generate more leads

Last year, we made a list of our 2016 goals, and looking back, we made great progress. It’s clear to us that small businesses that serve a local community want ways to generate more leads online, and that local digital publishers are the ideal platform where they can get this. With that in mind, here’s […]

Local Digital Publishers – Motivate Readers To Buy

local publishers can motivate readers to purchase

Advertising is a low percentage way to generate consumers to purchase – the conversion rates typically hover in the 0.5% range these days. Yet, it’s still deemed to be the “easiest” and most obvious type of marketing to sell to local businesses.  Local digital publishers have a superpower when it comes to Local SEO that […]

Local Businesses Want Local Solutions

Local businesses - all solutions for them start locally

We were surprised to read recently that 56% of all local retailers haven’t claimed their Google My Business (GMB) page. This is the first thing a small business should do when setting up their online profile, and there are no shortage of Local SEO articles suggesting the same. So, with everybody beating the same drum, why […]

LION Learnings #3 – Don’t Be Seduced by the Quick Wins of Social Media

There are no quick wins using social media for local publishers

This is our third expanded post from our article on top 10 learnings about the hyperlocal digital publisher market over the past year. Our first learning was that search is a differentiator on these hyperlocal sites. Our second learning was that you should make your side door look as good as your front door. Our […]

Chatbots and SMBs – Perfect Together?

Should SMBs be looking at using chatbots? We say yes

Chatbots have gotten a lot of attention lately. It seems like everybody has jumped on the chatbot bandwagon. You can get your horoscope, chat with the President, and even get legal advice via a chatbot. But if you’re a small business owner, I’m sure you’re not thinking about chatbots at all! You don’t know how […]