LION Learnings #3 – Don’t Be Seduced by the Quick Wins of Social Media

There are no quick wins using social media for local publishers

This is our third expanded post from our article on top 10 learnings about the hyperlocal digital publisher market over the past year. Our first learning was that search is a differentiator on these hyperlocal sites. Our second learning was that you should make your side door look as good as your front door. Our […]

Chatbots and SMBs – Perfect Together?

Should SMBs be looking at using chatbots? We say yes

Chatbots have gotten a lot of attention lately. It seems like everybody has jumped on the chatbot bandwagon. You can get your horoscope, chat with the President, and even get legal advice via a chatbot. But if you’re a small business owner, I’m sure you’re not thinking about chatbots at all! You don’t know how […]

LION Learnings #2 – Make Sure Your Side Door Looks Great

Make sure your side door looks as good as your home page

This is our second expanded post from our article on top 10 learnings about the hyperlocal digital publisher market over the past year. Our first learning was that search is a differentiator on these hyperlocal sites. Our second learning is about the “side door” challenge.   The side door challenge is the requirement that individual […]

LION Learnings #1 – Local Search is a Differentiator

LION Conference - Hyperlocal Publishing - September 2016

This is our first expanded post from our article on top 10 learnings about the hyperlocal digital publisher market since the LION Conference in October 2015. Our first learning was that local search is a differentiator on these hyperlocal sites. Here were the main points: There are different search experiences on a hyperlocal publisher site […]

Do Small Businesses Really Need Their Own Website?

Do small businesses need a website?

There is no denying the importance of a website for a business. It’s your “online front door”.  The purpose of your website is to help you get found – your business will never be found without one. Right? This recent blog shows that just over 40% of SMBs use a website for advertising or promotional […]

How Community News Sites Will Keep Pace With Facebook Ads

Facebook Ads Thumbs Down for Hyperlocal Publishers

Borrell Associates recently published a study that concluded that a large number of small business owners are flocking to Facebook Ads as their primary outreach to customers. The study has generated a lot of chatter, including Tom Grubisich from Street Fight who focused on the impact of Facebook Ads on community news sites. I’m usually […]

Top 10 Hyperlocal Publishing Learnings Since LION 2015

LION Conference - Hyperlocal Publishing - September 2016

It’s been one year since we attended our first LION conference and officially launched Bizyhood for Publishers. It’s been a busy year and we’ve learned so much working with nearly 30 hyperlocal publishing partners that cover portions of our largest cities down to small villages. Our vision has not changed: hyperlocal digital publishers are the […]