The Problem With Native Advertising for Hyperlocals

The problem with native ads for hyperlocal publishers

Jeff Jarvis recently posted about his concerns surrounding native advertising. He concludes that there is a problem with native advertising and that it is not the solution to the publisher revenue challenge. He proposes the following solution in his article: We have to shift from reach to relevance, volume to value. This advice is particularly beneficial for […]

10 Things You Can Never Say To Your Customers

10 things you should never say to your customers

Did you know that 51% of customers switch companies due to poor service? Customer service is no longer a back-end operation. Providing great customer experience has become the new marketing technique to nurture and foster good word-of-mouth for the brand. Everyone is striving to build a customer-centric organization, but achieving it is no child’s play. […]

Local Search for Non-Locals

How visitors do local search to find places

Local search is powerful. We talked about the statistics recently that show that 25% of people who search for a product or service near them purchase something. That’s a super high conversion rate compared to the percent of people who click through an ad. But let’s carve that local search demographic out and focus specifically […]

Going Deep In Hyperlocal – Near Me Searches

near me search - an awesome feature for hyperlocal publishers

Last week we discussed fallout from Facebook’s news feed algorithm and suggested that hyperlocal publishers focus on going deep vs. wide. We were pleased to see an INMA article that confirmed our theory and suggested that local-level innovation is the best way to focus on your own platform. What’s interesting is the article left out […]

John Oliver’s take on Journalism

John Oliver take on Journalism and why Bizyhood agrees

One of John Oliver’s segments from last week was a nearly 20 minute discussion of Journalism, and how important it is. This video was a huge hit here at Bizyhood. Our mission is to “save” local journalism – by that, we mean we are helping local publishers generate new revenue, and hopefully enough over time […]

Facebook News Feed, Part III

Facebook News Feed - how it works for and against Publishers

The relationship between Facebook and publishers is an important one, which is why there is no shortage of articles about the recently announced changes to the Facebook news feed. In fact, we’ve written about it twice already; first to explain why your posts are not being seen on Facebook, and then a few weeks later […]

Five Ways to Optimize your Publishing Site for Mobile

Optimize your hyperlocal publishing site for mobile devices

One of the most important things a hyperlocal publisher needs to focus on today is mobile friendliness. Our studies have shown that over 70% of all visits to publishers are coming from mobile devices. This number is consistent with what large publishers share as their mobile usage. This represents a series of opportunities and challenges. […]

Crazy Responses to Healthcare Reviews

Crazy Healthcare Reviews that violate HIPAA

We’ve always had strong feelings about customer reviews. Providing a single 5 star score to represent a business just doesn’t seem like a good way to evaluate and share opinions. A recent report from ProPublica and the Washington Post highlights the issue, specifically by looking at Healthcare reviews. In particular, the report highlights a very important […]

Facebooks News Feed, Part II

Facebook News Feed - how it works for and against Publishers

In May, we wrote about Facebooks news feed and how they prioritize posts. Following their annual F8 conference, Facebook themselves revealed details how they prioritize what shows up in user’s news feeds. Our conclusion was confirmed that if you were a business owner or a publisher, it’s very likely that your organic posts will be […]